Hi, my name is Naomi. My husband and I own Ubwiza Boutique.
We started this business in July 2020 with the support of our friends and families. My sister Estel plays an important part by running our social media and contributing to our blog. My other sisters Cesia and Rashel are a big help with modeling.
My family and I are from the tiny African country of Rwanda. The word Ubwiza comes from the Rwandan language and means “beauty”. We chose the name because we wanted something unique that was unmistakably African, and at the same time held a meaning that represents our goal to inspire beauty in everything we do.
My family fled our home country of Rwanda during the 1994 genocide and came to Sioux Falls in 1998. Here, I was given the opportunity to get an education, go to college, become a teacher, and now own a business. Because of the hard work and sacrifice of my parents and the generosity of people in this country, my family and I have been able to flourish.